Search results for "political campaign"
showing 3 items of 3 documents
"Travailler plus pour gagner plus". Análisis cultural de un lema de la campaña presidencial francesa del 2007
2019
“Travailler plus pour gagner plus” (“Work more to earn more”) was a slogan of right-wing candidate Nicolas Sarkozy during the 2007 French presidential election, which proposed exempting overtime working hours from taxation. In this article, I develop a cultural analysis of this political slogan. Its linguistic interest lies in its poetic and theatrical dimensions. The slogan is embedded in a rich cultural context: it refers to a doxa in right-wing discourse, according to which the “social model” should be replaced with a liberal model that also rescues the “value of work”. It responded to voter economic and social concerns, which were supported by the media. Through such strong slogans, Nic…
A functional analysis of the Finnish 2012 presidential debates
2016
English: Functional theory of political campaign discourse has been applied widely to analysis political campaign discourse, especially political debates. However, there have been claims that the theory is not a suitable tool for analysing political debates outside the United States. In this paper the functional theory of political campaign discourse is applied to the analysis of Finnish 2012 presidential debates. In addition to forming a clearer picture of Finnish political campaign discourse, the aim is to compare the results to those reached in the United States and to reach a better understanding of possible differences between the two political cultures. Finally, the paper poses a ques…
Creative reconstructions of poitical imagery in an Instagram-based election campaign: Implications for visual rhetorical literacy
2021
This article reviews literature on visual rhetoric in political campaigning and synthesizes several strands of current research devoted to the rhetorical potential of communicating with visuals in online environments. It uses rhetorical concepts of identification and manoeuvring, as well as the category of topos, to discuss the implications of an abductive analysis of a coded corpus of 1976 Instagram images posted during 2019 election to the European Parliament campaign in Poland. On this basis, the article offers recommendations related to the awareness of topoi in visual rhetoric to foster users’ creative inventory. In the context of increasingly strategically designed and creative online…